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Google My Business and VR
Google My Business is the new home for your business information on Google and used to help your customers find you via Google Search, Google Maps and on Google Street View. Making sure your business information is both accurate and optimised is a vital part of ensuring both new and existing customers can find you.
Whether or not you use Google Search personally, the majority of your customers do! With almost a 90% share of the overall search market Google is one of the most important places on the web to make sure you present your business information correctly for your customers to find you.
One important factor in Local Search Optimisation is Virtual 360° Tour with Name, Address, Phone Number information or N.A.P as it’s commonly referred to and keeping this information current and correct is vital to your local search position.
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Our client list and testimonials are proof alone that we’re well trusted in the industry, the reason we are considered by many as number one.
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360° Virtual Tours
How Hotel Virtual Tours Can Bring Guests to Resorts Remotely
The hospitality industry has been one of the hardest hit industries by COVID-19, with most bookings cancelled or delayed for the foreseeable future. But while travel plans might be on hold for now, many people still haven’t stopped dreaming of their next vacation. And they’re actively looking for inspiration for where to go next.
One place hotels can continue to meet their customers is in virtual reality. Hotel virtual tours can bring potential guests to resorts remotely and allow them to view rooms and facilities before booking. Guests can “try before they buy”, without getting overloaded with unnecessary descriptions and information. In turn, hotels can attract more customers and secure more bookings.
A hotel virtual tour should represent facilities accurately, but attractively, and provide a high-quality, immersive experience.
We enable VR users to experience the highest quality immersive virtual tours of hotels, resorts and destinations they would like to visit. We also provide VR content for hotels to help them boost their sales and social media presence.
We believe virtual reality is the way of the future. We want to bring the future to now and help drive VR content in our very own way.
How can VR hotel content help resorts attract customers?
There are so many different ways our clients can use VR content. They might use it for trade shows, wedding or MICE (Meetings, incentives, conferencing, exhibitions) conferences, at meetings with potential partners and agencies, transferring guests from airports to the hotel, or even for in house training of their staff.
By showcasing their hotels in VR, especially at these kinds of events, their hotel booths can stand out among other hotels. It also provides a unique experience for their potential buyers and potential customers.
One of the best things about VR hotel content is that it brings guests to the resorts as if they were there and they can view the rooms and facilities. The immersive experience captures angles that traditional flat content cannot present to viewers.
VR is becoming more and more popular. VR headset users reached 200 million globally and is increasing rapidly. Hotels can now advertise over these platforms and use them as a new channel of engagement with customers.
The concept of “brand awareness” is more important than ever.
Regardless of your targeted audience, everybody dreams, thinks and wishes to travel. Google’s Travel Moments that Matter guide says that when people are dreaming, they’re just before the planning phase. People are looking for inspiration. This is your opportunity to be top in their mind.
WHY CREATE VIRTUAL TOURS FOR YOUR HOTEL?
The hospitality and travel industry has realized the potential of virtual reality to attract guests, increase online revenue and generate more bookings. One way hotels are embracing this technology is with virtual tours. These interactive tours use virtual reality to give prospective guests an immersive, 360-degree walkthrough so they can explore the hotel before booking.
Top Three Benefits of Creating Virtual Tours for Potential Guests
When you incorporate virtual tour and interactive media into your hotel marketing campaign, you can enjoy these benefits:
1. Increased Bookings
Virtual tours make your website appealing and highlight captivating aspects of your hotel, which helps increase traffic. With a high-quality virtual tour and straightforward booking process, more customers will be motivated to make direct bookings with your hotel. You can even add direct calls-to-action at strategic points in the tour that lead to the booking page.
Interactive media also helps visitors stay hooked on your website for longer periods of time. This ensures they’ll continue browsing your site to learn more about your hotel and make a direct booking.
2. Long-Lasting First Impression
First impressions matter. If they’re positive, your guests will likely remember you for a long time. An engaging, interactive virtual tour helps grab your audience’s attention and create a positive first impression. With eye-catching features and media in the tour, your hotel will be more memorable to potential guests.
3. Interactive Experiences
Virtual tours and interactive media give your guests control over their experience. Every visitor has unique needs, and can interact with the media by zooming in or panning up, down, left and right. Customers love having the freedom to choose what to view.
Attract More Direct Bookings With Sphereview Virtual Tours
If you have challenges converting your website visitors into direct bookings, we can help. We create high-quality virtual tours for hotels to attract organic traffic and compel visitors to make direct bookings. Take the next step and contact us for a free quote or to learn more about our virtual tour services.
How to blow guests’ minds and increase bookings with 360 imaging
To increase direct bookings, you need the edge. You need something that delivers the unexpected and delights the digitally inclined guest.
When travellers search for a hotel, they’re looking for more than the location, price and features of your property. This is of course important basic information, but what sets you apart is how you use technology to shape the guest experience from the very beginning.
How you present yourself online matters. It helps guests form an opinion of your hotel and influences their decision making.
Guests want immersive information before they book. They want to feel well informed before taking the plunge, so hotels need to think of new ways to present themselves.
And what better way to transport your guest straight to your hotel than with panoramic views of your rooms and spaces.
360 imaging allows guests to see your hotel from all angles, as if they’re standing there with you. It’s the perfect way to step up your game and invite guests into your world.
If you’re still not convinced to go 360, consider these stats.
Why go 360
According to Google, browsers are 130% more likely to make a booking based on a virtual tour.
As 360 photos are far more immersive and engaging than a flat image, guests are more likely to stay on your website for longer.
For your website’s SEO, the longer visitors stay the better your search ranking. This is because Google rewards sites when you offer relevant and valuable information to its users.
A study by Best Western found, hotel bookings increased over 45% when they used interior and exterior virtual tours.
When you make your content more interactive, visitors are engaged for longer. This presents more opportunities for guests to explore your site, and for you to convert browsers into bookings.
With panoramic photos being a relatively new advancement, businesses have been slow to use it.
This puts you at an obvious advantage.
For hotels the benefits are amplified as guests want to visualise where they’ll be staying. By adopting 360 you create the first-person experience for guests, you showcase your unique features, and separate yourself from the competition.
Stand out with Facebook 360 photos
With the release of Facebook 360, you can now use panoramic imagery to reach millions of potential guests and do something offbeat from many hotels.
But why use Facebook you ask?
Well, according to tnooz, 50% of travel companies said their direct bookings were generated by social media.
This means you can now showcase your best features to the many travellers who use Facebook for hotel research. Do you have panoramic views of rolling hills, a bar and pizza oven in a tropical setting, or maybe a magical rooftop seating area?
Now’s the time to be where your guests are and show them something fun and different. When you appear in their newsfeed, you’ll catch their eye and make them feel they’re really there.
For a quote please get in touch describing the location and areas you want to capture.